The first to catch my eye was from Eddie Stobarts... you know the lorry firm with the names on them. The concept of naming the vehicles is, in itself great PR, everyone who has ever been on a road journey recognises their livery and knows to look out for the name... It's great for their brand.
Well to celebrate their 40th anniversary they have launched several new lorries... so what? i hear you say... Well these have no names on them!!!! The shock! But for anyone lucky enough to spot one, you get to choose the name! How cool is that???? Im on the lookout already, but this could well be very effective PR for the company. It costs very little for them to set up, will give them nationwide coverage and will get people talking about the business in a positive and fun way! Fab idea!
Perry
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